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Photography people

Day Apocalypse

2022

Conception, Art Direction

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Summary

the connected bike for urban riders. A full suite of CGI images and animation was crafted for the global launch of Cowboy's latest campaign. The launch of the new C4 and ST explores the technology, beauty and road presence of the urban electric bike in every detail. Mount up, ride on.

  • ROLE
    Photography people
  • SERVICES street photography
  • CLIENT design grid
  • YEARS 2021 - 2022
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Photography

THE APPROACH

Simplicity is not a style, it is more a philosophy about how to design something more effectively.

the connected bike for urban riders. A full suite of CGI images and animation was crafted for the global launch of Cowboy's latest campaign. The launch of the new C4 and ST explores the technology, beauty and road presence of the urban electric bike in every detail. Mount up, ride on.

Photography